Business

Advertisements

Definition:

Kotler and Keller say that Advertising is any praid form of non-personal presentation and promotion of ideas, goods, or service by an identified sponsor.

Jefkins says that Advertising is a persuasive marketing message to sell particular goods and services with competitive price for potential buyers.

Functions

Kotler and Keller classifies advertising based on its function and they are:

1. Informative aims to create brand awareness and knowledge of new  products or new features of existing products.

2. Persuasive advertising aim to create liking, preference, conviction and purchase of a product or service.

3. Reminder advertising aims to stimulate repeat purchase of products and services

4. Reinforcements advertising aims to convince current purchasers that they made the right choice.

Characteristic

1. its attracts the readers attention.

2. it arouses the readers desire and interest

3. And it convince the readers to make an action (purchasing the products offered)

Common Elements of Advertisements

1. Headline

2. Image

3. Address,Phone, fax number

4. Body copy

5. Price (optional)

6. Logo (optional)